Why every small business need content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable,relevant and consistent content to attract and retain existing clientele to ultimately drive up leads, and HERE is why every small business must use content marketing. Contact us to get your content marketing strategy out of the woods  

3 keys to effective and successful digital marketing strategies

Digital aka Internet marketing is the 'greatest thing since sliced bread' . This form of marketing promotes products or services using digital channel to reach wide audience online. The key objective is to promote brands through forms of online media such as search engines and social media channels. Digital marketing has ushered new innovate ways…

To post ,or not to post content on Facebook?

The Hamlet's famous soliloquy that questions righteousness of life over death is a perfect analogy of the Facebook community standards and internal enforcement guidelines. This soliloquy present a new conundrum with posting content on Facebook  and Monika Bickert ,Vice President of Global Policy Management confirmed this as ' One of the questions we’re asked most often is how…

Content marketing: Valuable tips for small businesses

In 1996, Bill Gates wrote an article titled "content is king",in which he touted content as the next big thing on the internet and today a lot has changed yet content still remains the most important piece on the chess board. Content is often underrated but remains the most free means for any small business…

e-Marketing v/s traditional marketing, Which is an efficient choice for SMEs?

  Many Small and medium enterprises(SMEs) in South Africa are bootstrapped for marketing budgets,which between traditional and e-Marketing would help brands communicate their voice on a compact budget. The choice between different marketing strategies remain a huge challenge in the SMEs functional operations with most making costly mistakes in deciding on efficient strategies. These marketing…