Digital aka Internet marketing is the ‘greatest thing since sliced bread’ . This form of marketing promotes products or services using digital channel to reach wide audience online. The key objective is to promote brands through forms of online media such as search engines and social media channels. Digital marketing has ushered new innovate ways of conversing with customers.
In the First quarter of 2018 Facebook daily active users were 1.45 billion on average for March 2018 , an increase of 13% year-over-year and monthly active users were 2.20 billion as of March 31, 2018 , an increase of 13% year-over-year. Google now processes over 40,000 search queries every second on average(visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Facebook and Google present mammoth numbers of users and continues to lead in social media channel and search engines ,respectively.
Every small business is unique and there are no hard and fast rules to running online marketing campaigns but these 3 methods are indispensable in every digital marketing strategies.
1. Content marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable ,relevant and consistent content to attract and retain a clearly defined audience and ultimately drive up leads. Content is king of digital marketing and both social media and search engine marketing(SEM) are nothing without this important piece. In social media marketing , Content has to relevant to the social media channel and informative to users. In the latter then, content must be search engine optimized(SEO) to make it easy for search engines to display in their indexes.
2. Social media marketing
Social media marketing(SMM) is a form of digital marketing that involves creating and sharing content on social media channels. The nature of products or services, customer preference and type of content that the small business offers determines which social media site is best suited to share content. Facebook continues to lead in innovating different types of content to disseminate to customer but is only suitable to business that offers certain products or services. Infographics ,Visuals and live-streaming contents are dominating across all social media sites. Social media sites offers an opportunity to advertise to customers based on their interest, location and age group and guarantees a maximum return on investment(ROI).
3. Search engine marketing
Search engine marketing(SEM) is an overarching concept that include all paid and not paid form of online marketing via search engines. SEM is made up of search engine optimization(SEO) and paid advertising(pay per click(PPC)/cost per conversion(CPC)/cost per thousand impression(CPM)). SEO is a form of search engine marketing ,it includes optimizing content ,structure and keywords on a website to rank higher on organic search results. Paid advertising on the other, includes making payment whenever an ad is click or a client has taken action or when an ad is seen by a thousand clients.
Small businesses are inundated with choosing effective marketing strategies and these 3 methods offers opportunities to unlock unprecedented numbers of leads.
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