The Hamlet’s famous soliloquy that questions righteousness of life over death is a perfect analogy of the Facebook community standards and internal enforcement guidelines. This soliloquy present a new conundrum with posting content on Facebook and Monika Bickert ,Vice President of Global Policy Management confirmed this as ‘ One of the questions we’re asked most often is how we decide what’s allowed on Facebook ‘. This soliloquy then begs the question of which content should be posted or not be posted.
Facebook has unprecedented numbers of users and business pages and is the darling of social media advertisers. Facebook boost more than 1.35 billions of users worldwide and with more than 16 millions in South Africa only , with more than 65 million business pages in its stable. In the first quarter of 2018, Facebook reported $11.97 billion in revenue and $4.98 billion in profit , with 91 percent of its advertising revenue coming from mobile.
Facebook community standards outlines what is and is not allowed to be posted and serves as a guide for how to communicate on Facebook. There are 6 guidelines on posting content on Facebook.
1. Violence and criminal behavior
Facebook prohibits post that could cause potential real-world harm that may be related to content on Facebook including those of dangerous individuals or organisation ,facilitating crime , coordinating harm or individual sale of non-medical drugs, pharmaceutical drugs and weapons.
Facebook removes content that encourages suicide or self-injury, content that sexually exploits or endangers children and adults , bullying , harassment and content that violates privacy and image rights.
3. Objectionable content
Facebook removes all objectionable content such as Hate speech , any post that glorifies violence or celebrates the suffering or humiliation of others, adult nudity and sexual activity and content that is cruel and insensitive.
4. Integrity and authenticity
Content that lacks honesty and originality are also removed. This include posts that are Spam , those making false misrepresentation , spreading fake news and accounts of users who have passed on.
5. Respecting intellectual property
Facebook’s terms of service do not allow people to post content that violates someone else’s intellectual property rights, including copyright and trademark.
6. Content related request
Facebook complies with users requests to remove their own account or deceased users account or incapacitated users from an authorized representative. Complies further with any request to remove underage account , Government requests for removal of child abuse imagery depicting and legal guardian requests for removal of attacks on unintentionally famous minors.
These community standards are guidelines on the sort of content that is allowed to be posted on Facebook and recently published internal enforcement guidelines and appeals processes are the guiding mechanism and processes to follow for any grievances on removed posts. Like Hamlet, Facebook users must question their content over these community standards before sharing with everyone else.