In 1996, Bill Gates wrote an article titled “content is king”,in which he touted content as the next big thing on the internet and today a lot has changed yet content still remains the most important piece on the chess board. Content is often underrated but remains the most free means for any small business to leverage and engage their customer with informative and relevant content.
Social media and internet marketing offers a great platforms for small business to communicate their content to a wider customer without shedding any ‘fat’ . Content is the most lucrative exercise for small business and a dormant website or an empty social media page is hindering the growth of any unwary small business. About 88% percent of business-to-business companies and 78% of business-to-customer companies reported using content marketing in 2015.
Content marketing is a strategic marketing approach focused on creating and distributing valuable,relevant and consistent content to attract and retain a clearly defined audience -and ,ultimately ,to drive profitable customer action. Small businesses have the necessary ‘runway ‘ with content marketing and whilst increasing sales and building brand engagement.This ‘democratization’ of content is pioneering new innovative ways of engaging customers.
Search engine optimization(SEO) is a big word in the realm of internet marketing. SEO is the unpaid form of internet marketing ,it includes optimizing the structural and content on a website to make it easy for search engines to display on its index. Google accounts for approximately over 96% of all mobile searches traffic worldwide and the user experience of these mobiles searches must be priority. Small business websites must be optimized for mobile handsets and the content must be compelling enough to engage customers.
Social media marketing
Social media evolution have presented a new dynamic in content marketing ,and small businesses have to create content that is appealing and relevant to different social sites .The average daily social media use in South Africa is +/−3 hours and for every 100 there are 27 people who are on social media. Social media sites such as Facebook,Twitter,Linkedin,Youtube and Instagram present new opportunities for small businesses to engage and entertain new and existing customers.
Social media sites are proving very popular with users(customers) and the relevant type of content to a particular site is king for the day. Facebook continues to dominate the social media landscape and new innovate ways to create,publish and distribute content that is relevant to its users. Today visual content is growing popular among social media users and video will account for 79% of global internet traffic by 2020.
The democracy of internet marketing is helping small business disseminate valuable content about their product or service and failure to produce quality content that is relevant, consistent and valuable would get the king in a check mate.
Contact us for quality contents that are relevant and engaging to your customers